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When designing your website, you should
present to your visitors an easy to
use, high quality, and most importantly, a welcoming experience. It
doesn't matter if you have the greatest product
ever produced; if your website is poorly designed
you won't be able to retain visitors
long enough to get your point across, much less make a sale.
In defining a "good design",
we're not just talking about a good graphical design. in fact there are many components which contribute to a good website design:
-
accessibility design
-
interface or layout design,
-
user experience design and the most obvious, which is
-
graphic design.
Below, you will find some features of truly bad web designs I've
encountered while surfing the web. Compare your site against these features and use this as a checklist. If you find anything on the list that is also on your site,
you should seriously consider making some design changes to your site!
1) Background Music
This is often the mark of a beginning web designer. The music
can sound nice at first, but imagine that you visit the site 100 times each day. It won't take long before the music becomes VERY
annoying. If it annoys you, imagine how it'll annoy your new visitors! If your site involves music in some way - as in selling CDs
or mp3s, or maybe you have a band website - you might want or need to make music
available to your visitors. In this case, you should make the music a proactive
choice for your visitor by having them click on a link to start the music. Just
remember to have the sound turned off by default. Another consideration when
using background music is that it takes longer for your site to download to your
visitors computer. This won't usually be an issue for visitors with a high
speed connection, but dial-up users will have to wait longer to view your site.
A longer wait means a greater chance that your visitor will just click away,
which is not the desired action you want your visitors to take!
2) Font/Color Selection and Text Sizing
When creating the text to use for your website, don't choose
a font that is hard to read. For instance, some sites use a script font that
while it looks pretty, it is very difficult to read.
The color of your font should also be considered. If you have a dark background,
you don't want to use a dark colored font. That combination will make it
difficult for your visitors to read what you have to say. Basically, use a light
colored font with a dark background and a dark colored font with a light colored
background. After choosing a legible font, make sure to use a font size that
will be conducive to easy reading by your site's visitors. Just remember that it doesn't matter how good your website's
content is if it can't be read by your visitors!
3) Annoying Pop-up Windows
Popup windows are screens that "pop-up" on your monitor (without you clicking anything) when you
visit a website. Most often these are used as extra commercials to try to entice
you to buy something that the site owner is pushing. There are free "pop-up
blocker" programs that you can get to eliminate most of these annoyances,
however new technology will not allow you to block all of them. Most website
visitors view these pop-ups as annoyances and may actually avoid your website if
you use them. I recommend NOT using pop-ups. Any important information that you
need to convey to your visitors should be conveyed in the content of your
website. Don't take a chance on losing your visitor due to what they would
consider an annoyance.
Just remember that as a web designer your job is to make sure the website does what it's meant to do effectively. Avoid the above mistakes and allow your site to communicate
efficiently and effectively.
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